One of the most under-valued tasks for any business is creating and maintaining an online presence via business directories.
Your presence in the top online directories will help you to attract new customers, both directly and indirectly as an influential SEO ranking factor.
But, the first step is identifying the appropriate directories. They need to have the authority and have the real potential to send you new customers.
Want to know the best part?
I’ve done a big part of the leg-work for you. I’ve compiled a list of the best business directories in Australia along with direct links to pages so submitting your business is that little bit easier.
Of the top 20, there are 17 free local directories and three paid.
Each local directory has been chosen due to their Domain Authority score. Despite constant requests to have other directories featured, this list will remain curated by the top DA scores so you know you can trust them. It is also audited every three months to ensure we maintain the best list for you.
Other notable features that we’ve chosen to provide include estimated monthly traffic and what percentage of this estimated traffic is from Australia (sourced from SimilarWeb).
Google has been using this as a ranking factor (who knows how much of a factor) since 2014 and has been steadily increasing their warnings.
Moz reported in April that 50% of page one Google results were https and projected it may be as much as 65% by the end of 2018. So it might be worth taking this into account when deciding what directories you want to use.
Further reading: OnQ Marketing analysed 150 Australian businesses ranking in Google’s local pack. Find out what factors appear to be driving their performance.
Creating online citations on business directories such as Hotfrog or True Local will improve your domain authority as well as your local search performance. But citation and link building are not a free-for-all like it once was.
Citations should be consistent: your name, address and phone number (NAP) as they appear on your website and Google My Business should be the same as all other citations across the web. Old listings with old phone numbers and addresses will have a negative impact on your business.
Link building, once one of the fastest ways to improve your search ranking, is now a more refined art. You should be mindful of your inbound link profile. If you’re an accountant and your site contains links from a dodgy weight-loss website, visitors will think you’re unprofessional or untrustworthy. You want links from sites which are valuable to users, relevant to your business and do not employ dodgy online tactics.
DA is a metric developed by Moz, so let’s leave an explanation to them:
“Domain Authority (DA) is a search engine ranking score …. that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.”
Is your business a startup? The team at AeroLeads has published a list of 100 Startup Directories to Submit Your Business
Based on Moz’s Domain Authority metric, below is the list of Australia’s Top Online Directories.
Last updated: March 25th 2020
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