One of the most under-valued tasks for any business is creating and maintaining an online presence via business directories.
Your presence in the top online directories will help you to attract new customers, both directly and indirectly as an influential SEO ranking factor.
But, the first step is identifying the appropriate directories. They need to have the authority and have the real potential to send you new customers.
Want to know the best part?
I’ve done a big part of the leg-work for you. I’ve compiled a list of the best business directories in Australia along with direct links to pages so submitting your business is that little bit easier.
Of the top 20, there are 17 free local directories and three paid.
Each local directory has been chosen due to their Domain Authority score. Despite constant requests to have other directories featured, this list will remain curated by the top DA scores so you know you can trust them. It is also audited every three months to ensure we maintain the best list for you.
Other notable features that we’ve chosen to provide include estimated monthly traffic and what percentage of this estimated traffic is from Australia (sourced from SimilarWeb).
Google has been using this as a ranking factor (who knows how much of a factor) since 2014 and has been steadily increasing their warnings.
Moz reported in April that 50% of page one Google results were https and projected it may be as much as 65% by the end of 2018. So it might be worth taking this into account when deciding what directories you want to use.
Further reading: OnQ Marketing analysed 150 Australian businesses ranking in Google’s local pack. Find out what factors appear to be driving their performance.
DA is a metric developed by Moz, so let’s leave an explanation to them:
“Domain Authority (DA) is a search engine ranking score …. that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.”
How much effort or time should you invest in listing your business on the top business directories?
Whitespark announced the results of its Local Search Ranking Factors survey 2020 recently and the findings suggest the influence of such citations are not as important as they once were. They have slipped to the equal-sixth factor, while Google My Business and online reviews were considered first and second.
Based on Moz’s Domain Authority metric, below is the list of Australia’s Top Online Directories.
Last updated: August 30th 2020
Get your first two reports on the house.
Pocket Insights – Made with ❤ by OnQ Marketing
© 2020 All rights reserved