Top 20 Australian Business Directories

Your presence in the top online business directories will help you to attract new customers, both directly and indirectly as an influential SEO ranking factor. Here’s our list of the best business directories in Australia, plus links to submit your business asap.

One of the most under-valued tasks for any business is creating and maintaining an online presence via business directories.

Your presence in the top online directories will help you to attract new customers, both directly and indirectly as an influential SEO ranking factor.

But, the first step is identifying the appropriate directories. They need to have the authority and have the real potential to send you new customers.

Want to know the best part?

I’ve done a big part of the leg-work for you. I’ve compiled a list of the best business directories in Australia along with direct links to pages so submitting your Australian business is that little bit easier.

Table of Contents

Note: The following list is for Australian business directories. If that’s not what you’re looking for, check out our:
Top U.S. Business Directories 
Top U.K. Business Directories.

Of the top 20, there are 17 free local directories and three paid.

Each local directory has been chosen due to their Domain Authority score. Despite constant requests to have other directories featured, this list will remain curated by the top DA scores so you know you can trust them. It is also audited every three months to ensure we maintain the best list for local businesses.

Other notable features that we’ve chosen to provide include estimated monthly traffic and what percentage of this estimated traffic is from Australia (sourced from SimilarWeb).

Google has been using this as a ranking factor (who knows how much of a factor) since 2014 and has been steadily increasing their warnings.

Moz reported in April that 50% of page one Google results were https and projected it may be as much as 65% by the end of 2018. So it might be worth taking this into account when deciding what directories you want to use.
 

 

What Is Domain Authority?

DA is a metric developed by Moz, so let’s leave an explanation to them:

“Domain Authority (DA) is a search engine ranking score …. that predicts how well a website will rank on search engine result pages (SERPs). A Domain Authority score ranges from one to 100, with higher scores corresponding to a greater ability to rank.”


 

The 20 Best Australian Business Directories

Based on Moz’s Domain Authority metric, below is the list of Australia’s Top Online Directories.

Last updated: August 27th 2021

 

True Local

True Local Business Directory
www.truelocal.com.au

DA: 83
Est. Monthly Traffic: 1.07 million (88% Australia)

Add your business

SearchFrog

Search Frog Business Directory
searchfrog.com.au

DA: 68
Est. Monthly Traffic: 603

Add your business

Infobel Australia

Infobel Australia Directory
www.infobel.com/en/australia

DA: 58
Est. Monthly Traffic:

Add your business

Yelp

Yelp
www.yelp.com.au

DA: 55
Est. Monthly Traffic: 1.31 mllion (90% Australia)

Add your business

Sensis (Yellow Pages)

Yellow Pages Business Directory
www.sensis.com.au

DA: 53
Est. Monthly Traffic: 121,900 (82% Australia)

Add your business

Hotfrog

Hotfrog
www.hotfrog.com.au

DA: 50
Est. Monthly Traffic: 67,010 (49% Australia)

Add your business

ShowMeLocal Australia

Showmelocal Business Directory
au.showmelocal.com

DA: 50
Est. Monthly Traffic: 274,400 (5.41% Australia)

Add your business

Flying Solo

Flying Solo
www.flyingsolo.com.au

DA: 50
Est. Monthly Traffic: 75,900 (72% Australia)

Add your business

Start Local

StartLocal Business Directory
www.startlocal.com.au

DA: 48
Est. Monthly Traffic: 42,700 (47% Australia)

Add your business

Business Listings

BusinessListings directory
www.businesslistings.net.au

DA: 45
Est. Monthly Traffic: 12,300 (93% Australia)

Add your business

Local Search

Local Search Business Directory
www.localsearch.com.au

DA: 44
Est. Monthly Traffic: 571,100 (89% Australia)

Add your business

LocalBD

LocalBD
www.localbd.com.au

DA: 41
Est. Monthly Traffic: 9,890 (12% Australia)

Add your business

dLook

dlook business directory
www.dlook.com.au

DA: 40
Est. Monthly Traffic: 23,100 (54% Australia)

Add your business

Tuugo

Tuugo directory
www.tuugo.biz

DA: 38
Est. Monthly Traffic: 37,500 (48% Australia)

Add your business

WOMO

WOMO business directory
www.womo.com.au

DA: 35
Est. Monthly Traffic: 223,600 (84% Australia)

Add your business

BusinessSeek.biz

Businessseek.biz logo
www.businessseek.biz

DA: 32
Est. Monthly Traffic: 16,400 (Less than 4% Australia)

Add your business

PureLocal

PureLocal
purelocal.com.au

DA: 31
Est. Monthly Traffic: 4,300

Add your business

AussieWeb

Aussie Web Business Directory
www.aussieweb.com.au

DA: 31
Est. Monthly Traffic: 108,700 (65% Australia)

Add your business

Honourable Mention

Whilst it’s Domain Authority didn’t warrant it featuring in the Top 20 directories, it’s worth noting National Directory. It’s estimated organic traffic has grown more then 4X since May ’21.


 

Are listings on business directories still important?

How much effort or time should you invest in listing your business on the top business directories?

Whitespark announced the results of its Local Search Ranking Factors survey 2020 recently and the findings suggest the influence of such citations are not as important as they once were. They have slipped to the equal-sixth factor, while Google My Business and online reviews were considered first and second.

 

Tips For Listing In Local Business Directories

  1. Select the most appropriate category. Take into account what your competitors have.
  2. Complete as much of your business listing as possible. This includes great photos.
  3. Ensure your Business Name, Address and Phone Number (NAP) matches that on your website and Google My Business listing.
  4. If you have more than one location then link to the relevant location page on your website, ie /Melbourne/.
  5. Write a unique business description – Don’t copy + paste from your website.
  6. Use a spreadsheet to keep your activity organised (as well as your log-ins).

Further reading: Searcht analysed 150 Australian businesses ranking in Google’s local pack. Find out what factors appear to be driving their performance.

admin

Quentin Aisbett

Quentin is the founder of Pocket Insights and SEO agency Searcht. His direction was pivotal int he agency being named by business insights firm The Manifest as one of the Top 15 digital agencies in Australia, while Clutch.co named them in their Top 50 Local SEO agencies.

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