36 Experts Explain How Often (And why) You Should Monitor Your Analytics

Small business owners face an onslaught of daily tasks, so much so that it’s a challenge to tick everything off the list. Analytics monitoring is one of these ‘to-dos’ that often gets put to one side because it’s too confusing and time-consuming. However, without monitoring analytics you face continuous uncertainty regarding the effectiveness of your … Read more 36 Experts Explain How Often (And why) You Should Monitor Your Analytics

Google Analytics Filters: Why They’re Important and 5 Examples

Filter analytics data

Filters in Google Analytics help you to refine your data, so you can better analyse your performance and make better decisions. Specifically filters in GA help you to exclude data you don’t want to see or include small subsets of data that you want to focus on. For example, if you were a local business … Read more Google Analytics Filters: Why They’re Important and 5 Examples

How To Set A Goal In Google Analytics

Google analytics measurement

Table of Contents What are Google Analytics Goals? Google states that ‘Goals measure how well your site or app fulfills your target objectives. A goal represents a completed activity, called a conversion, that contributes to the success of your business. ‘ So when a visitor submits an enquiry form, clicks a button, plays a video, … Read more How To Set A Goal In Google Analytics