Get all your key marketing metrics. And nothing else.

Good data is good marketing. Everybody knows that. It’s how you track performance and benchmark campaign success. But these days, there’s almost too much data out there. Marketers don’t have time to trawl through the entire Google Analytics dashboard, let alone Google My Business, Facebook Insights, Instagram and everything else. 

That’s why we built Pocket Insights. It’s a simple weekly or monthly email with all your key marketing metrics. That’s it. No bells or whistles – just the important bits. We pull stats from all the big analytics engines, pick out the ones that matter, then deliver them in an email. Sounds simple – but that’s kind of the point.

One email. Multiple platforms.

Google Analytics

Google Analytics is powerful, but also huge and complex and vaguely terrifying. We’ll keep things simple. Our reports show how your basic metrics stack up against previous weeks, your Top 5 traffic sources, and your site performance across multiple devices. Nice and easy. 

Google My Business

GMB is like a snapshot into how local customers stumbled on your business, either via Search or Maps. We’ll help you see how many customers requested directions, called your number or checked your website. We also track your Google Posts and share some basic SEO insights.  

Google Rankings

Search Rankings

This is the real secret marketing sauce: organic, locally-grown, and very healthy for your business. Just tell us 10 keywords you want to track, and we’ll send you a snapshot of your week-to-week rankings, broken down into Google desktop and mobile searches. It’s SEO made simple. 


Facebook Insights is clunky at the best of times. It’s easier to let us handle it. We’ll dive into the data and deliver key audience metrics: how fast your numbers are growing, successful posts, total likes, shares and comments, and how these numbers measure against previous weeks.   

Analytics Instagram account


There are a lot of third party Instagram reporting tools, but honestly who has the time? We’ll break down the most important Instagram stats: post engagement, video views and total likes, then stack those against your previous performance. No fancy (or expensive) software required.


Concerned about the health of your website? You should be. But monitoring your page speed, SEO indicators, and general ‘best practices’ can be a pain. So we’re tapping into Google’s Lighthouse Tool to give you a score on each of these metrics and suggest improvements.