Online business directories used to be one of the easiest ways to improve search rankings. They were easy and for the majority of cases – they were free. So everyone went crazy and just listed their businesses on as many as they could.
But thanks to some pretty big Google algorithm changes back in the early 2010s – We now want to focus on the qualty of the sites that you list and link to your website.
So which directories should you prioritize?
I’ll typically look at a few key factors when working wth clients:
To help you identify your own shortlist, I’ve done the leg-work and curated the Top 20 US-based business directories by Domain Authority and noted their estimated monthly traffic using SEMRush. And all 20 have free listings.
Despite constant requests to have other directories featured, this list will remain curated by the top DA scores so you know you can trust them. It is also audited every three months to ensure we maintain the best list for you.
How much effort or time should you invest in listing your business on the top business directories?
Whitespark announced the results of its Local Search Ranking Factors survey 2020 recently and the findings suggest the influence of such citations are not as important as they once were. They have slipped to the equal-sixth factor, while Google My Business and online reviews were considered first and second.
Based on Moz’s Domain Authority metric, below is the list of the Top US Online Directories.
Last updated: October 7th 2020
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